**The market and stocks go up AND down, Not up OR down.

**Stocks are nothing but letters and numbers; they don’t know who you are and at what price you own them.

**There is a big difference between a company and its stock!!! Many companies continued to be great companies for months, quarters, years after their stock peaked.  And also vice versa, there are a ton of “bad” companies that have great acting stocks.  Would you rather own a good company or a good stock?

**You don’t know if something is a good buying opportunity until you sell it.  AOL, CSCO, SUNW, MSFT, DELL, YHOO, TANDY, NIFTY 50, were all considered excellent buying opportunities by many.

**If you believe in BEAR RAIDS, then you have to believe in BULL RAIDS.

**It’s never DIFFERENT.

**A good company or a good stock is one that you buy, and it goes higher in which you profit.

**For some, being a long-term investor, just means: I own the stock, its down, and I don’t want to take the loss.

**When the stock you own is down, you already have a loss, you just haven’t  realized it.

**Stocks go up when you have more buyers than sellers.  Stocks go down when you have more sellers than buyers.

**Tops start from 52-week highs when things look great.

**There’re a million ways to make money in the market; no right or wrong way if your P&L is positive.

**Never be so quick to say that you will buy a pullback before you get the pullback.  The little friendly high school sweetheart might not be the same girl when she gets back after two years working at Rick’s Cabaret.

**Price targets are foolish, to say I won’t sell a stock until it reaches a certain level is STUPID.  “I will wait until I break even to sell it-(AOL HOLDER)”, “when it gets back to 50 I’ll sell it”-(CSCO HOLDER). Things change, the market environment changes.

**Overbought and oversold are two different animals.  Fading oversold levels works a lot better than fading overbought levels.

**When a stock is going down, don’t blame the shorts, blame the sellers, the shorts have 1/10th of the buying power (selling power) that long funds have.

**Every significant pullback starts as a -“it’s consolidating great”, “buyers are in control”, “it’s just resting”, “it’s an orderly pullback”.

**What the so call Gurus do is more important than what they say or write on some blog.

**Don’t try to make up for all your losses with one trade, you will fail.

**YOU CAN ALWAYS BUY STOCKS BACK.

**Do not let your current positions cloud your judgement, if it is, then go flat (sell it) then analyze it…you will see things differently.

**This game is not about being right or wrong; it’s about making money.  Many rather lose money than admit that they are wrong.

fzorrilla@zorcapital.com   @Zortrades
    This information is issued solely for informational and educational purposes and does not constitute an offer to sell or a solicitation of an offer to buy securities. None of the information contained in this blog constitutes a recommendation that any particular security, portfolio of securities, transaction, or investment strategy is suitable for any specific person. From time to time, the content creator or its affiliates may hold positions or other interests in securities mentioned in this blog. The stocks presented are not to be considered a recommendation to buy any stock. This material does not take into account your particular investment objectives. Investors should consult their own financial or investment adviser before trading or acting upon any information provided. Past performance is not indicative of future results.